This 2004 ad campaign for American burger chain Burger King is known for being rather....unnerving.
Synopsis[]
There are a few versions of the ad, but they all promote Burger King's then new breakfast menu.
Wake Up With The King
Whoa. That's creepy as frick.
Wake up with the king - Window
That turned up the creep factor to 10.
The first one involves a man waking up one morning to The King staring over him in his bed. The King then offers him a bacon-egg-and-cheese sandwich, which the man eats and enjoys. He then seems to brush off the fact that The King was watching him sleep.
The second one is very similar to the first, except for the fact that it is a different man this time, and instead of being in bed with this man, The King is staring through his bedroom window, again holding the same sandwich. This man also eats the sandwich The King offers him, and again seems not to freak out.
Wake up with the King - BK Joe
Black Guy Gets Burger King
The third one is not in someone's house, but rather on a construction site, where a black man is tightening bolts on a girder, only for The King to unscrew them, much to the chagrin of this man. The King then peeks out with that creepy-ass grin and hands the man a cup of coffee, which he drinks. He has the same reaction as the last 2 men. But at the end, The King seems to try to push the man down, but man still stands and they both laugh.
Why It's Cursed[]
The King is creepy on his own, but the way he acts (watching people sleep, looking through their windows, and even stalking them at work) is more correlated with serial killers and rapists than fast food mascots. To make it more unsettling, the people he stalks and hands Burger King breakfast sandwiches and coffee to don't seem to mind that The King was stalking them once he hands them the respective items. This is not how anyone in their right mind would deal with a creepy stalker in bed with them, looking through their window, or stalking them at work. And for that matter, why would anyone take food from a random stranger that they just caught staring through their window or in their bed? The last one shows that King possibly wanted to kill the man by pushing him.