Axe Dark Temptation
Chocolate Man is a cursed commercial for Axe's toiletries and Lynx deodorant, featuring the new Dark Temptation scent. This was specifically aired during the year 2008 in the Netherlands and the UK.
Synopsis[]
The ad starts with a young guy spraying Axe Dark Temptation on his body in his bathroom. After putting away and returning the bottle back on the toilet top, the guy is suddenly transformed into a chocolate-like masculine figure, but upon closer inspection, it is really a latex suit with added CGI.
Later on, he then walks around town, which attracts several women along his way, where he uses his chocolate nose over a couple of girls' holding their ice cream cones. Then he hangs with a girl at a picnic, goes to a movie theater with two women in between tempting and eating him away, visits a patient in the hospital, redistributes some chocolate liquid, and even participates at a dance club.
During a bus ride, one of the passengers somehow manages to take a part of the figure, but towards the end, he stops outside of a gym to wave to a crowd of women attracting to him inside, but a car zooms past him, causing his right arm to get taken off by another passing woman. With only his left arm remaining, he waves goodbye at the car before the commercial cuts to black.
Why It's Cursed[]
The chocolate man is totally terrifying and uncanny. And then, there are some parts in the ad that are just really weird and are innuendos. Like for instance, the picnic scene, where the girl chilling with him just relentlessly rubs a strawberry in his belly button area, and the movie theater scene that follows, with the two women just enjoying eating him in a sexual way, being the same all throughout. There is also one part of the ad where the chocolate man is on a bus, and the girl beside him deliberately takes a bite of his butt. The name "chocolate man" could also be seen as racist towards black people.
Another factor that makes this commercial even more cursed is the fact that in the whole commercial doesn't contain any dialogue.
Trivia[]
- The song featured in the commercial is "Sweet Touch of Love" by Allen Toussaint.
- Despite being CGI-based, the ”Chocolate Man” costume was actually a latex suit made by Stan Winston Studios.