K-Fee is a German brand of canned coffee drinks. They became well known for a television advert aired in 2004. This is of course, the first appearance of screamers and jumpscares.
Advert[]
On a grassy hillside, a white car is seen driving down the road while relaxing flute music is faintly heard. The car makes a turn and passes behind a large bush. The camera pans across the road and the car goes invisible, then suddenly, a naked zombie pops into the scene and screams (the audio of the scream is a distorted and shortened version of the stock sound effect "Sound Ideas, CARTOON, YELL - HUMAN ROAR"). Notice that the zombie was blurry with pitch-black eyes. The message appears on a black background: "So wach warst du noch nie." (translated into "You've never been so wide awake."), followed by the K-fee can beating like a heart.
Why It's Cursed[]
The commercial's jumpscare, which is intended to mimic the effects on an energy drink, can easily scare viewers. The ad itself eventually went viral due to a prank that tricks viewers into finding a supposed ghost in the ad, hence its nickname "Ghost Car" or "Car Zombie", due to the jumpscare being a zombie for nudity. However, some people glance over the car not having anybody in it.
Trivia[]
- This ad is part of a campaign titled "Wide Awake" that aired between 2004-2006 in Germany. The zombie appears in four other ads in this series.
- There are many other versions of this ad. For more details, click here.
- There's a lighthearted variation for the Latte Macchiato drinks aired in 2006 that had a person instead saying "Boo!"
- Several people have reacted to the commercial since its release.
- The YouTube user Wavywebsurf has covered it.
- The YouTube user Banderbear21 has done a fake representation of the ad complaining that it is a car ad from the UK and a ghost is seen in it, but the ghost doesn't appear in the original commercial and that it did not air.
- This ad was actually referenced in a The Amazing World Of Gumball episode titled, "The Internet".
- The car Seems to be a 1997-2003 Chevrolet Malibu.