Keep Calm when Proto Is ON - 2023 Protegent Commercial
Protogent is an antivirus software originating from India. In recent years the commercials for it have been infamous and viral, but this one is so damn awful that it may perhaps be the worst one of them all.
Synopisis[]
The ad starts with Proto walking up to a bus stop, before transitioning into a scene of an School Bus driving so reckless that it almost crashes into the Bus Stop and some nearby women walking on the footpath, Proto quickly notices it, and stops the bus with his strength. He then faces the camera and says "Proto can not only save you from accidents, it also saves your computer from viruses and online threats!" Immediately after the screen transitions into a white background, where the antivirus software boxes and the logo appear on screen. Proto can be seen on the left of the screen, and he says "Think beyond Antivirus, think PROTEGENT!"
Why It's Cursed[]
The animation for this is so god damn cheap and crap, and the school bus goes into insane reckless driving that 7 seconds into the video THE BUS IS LITERALLY FLYING WHAT THE HELL AND THERE'S EVEN A BASS BOOST AT THE EXACT SAME TIME. The bus turns onto roads dangerously when there is oncoming traffic, AND YET THE DRIVER SOMEHOW MANAGES TO NOT CRASH INTO ANY OF THE ONCOMING TRAFFIC!? WHAT IS THIS GUY, THE INDIAN VERSION OF JAMES BOND!? As soon as Proto stars speaking, you can immediately notice that he does not have a voice actor, BUT THEY RATHER USED TEXT TO SPEECH! One of the women can be seen reaching her arms out and it looks a lot like they are just about to hug their child, BUT OH MY GOD THE ANIMATION FOR IT IS ABSELOUTE DOG CRAP! The editing is not that good either, and you can notice some elements overlapping. Sure enough their previous commercials were bad, BUT NONE OF THEM COMPARE TO THIS ONE! Seems a lot like the animation company that worked on this commercial had employees that had the animating skills of a 5 year old, WAY less effort put into it than their infamous CGI commercial from 2017. The bootleg super why character is still the mascot too, but only with slightly different hair. Despite the change, this doesn't make it any better. And yes, with the bass boosted looks like a meme.
Trivia[]
- It is not known if this commercial was actually aired on any platform (television or social media)
- You can still find the commercial on the official Unistal Global YouTube channel (as of September 21st, 2023)
Transcript[]
Proto can not only save you from accidents, it also saves your computer from viruses and online threats!
Think beyond antivirus, Think PROTEGENT!