These 2013 Kmart ads are known for their risqué dialogue, and are one of Kmart's most memed ads.
Synopsis[]
In "Ship My Pants", a bald man is asking if he can seriously "ship his pants" from Kmart, and the Kmart store worker affirms that not only can he ship his pants, but he can do it for free. The man then tells his wife, "You hear that? I can ship my pants for free!" The wife states that she may just ship her pants. The man then tells his son that he can ship his pants, which the boy says he can't wait to do. An old couple states that they just shipped their pants and it is very convenient. A young woman states that she shipped her drawers, a black woman states that she just shipped her nightie, and an old black guy states that he just shipped his bed. The Kmart worker then tells the viewer if they can't find what they are looking for in the store, they will find it for them at Kmart.com, and ship it to them for free.
In "Big Gas Savings", a woman complains that she hates big gas prices. A black woman states that it looks like she could use some big gas savings. The woman states she would love these. The black woman states that Kmart Shop Your Way members save 30 cents a gallon. A bearded man says, "30 cents a gallon?! That's a big gas discount. A mechanic echoes this sentiment as well. The black woman and a Hispanic woman state it is a really big gas discount. A man tells his wife that this would solve her big gas problem. She states that it totally would. A little boy exclaims, "Look at that big gas truck!" His mom states that the driver is a big gas man. A little Hispanic boy says hi to the big gas man. The dad then states that Shop Your Way members save 30 cents a gallon on gas.
Why They're Cursed[]
These ads make it pretty clear "ship" is intended as a TV-friendly replacement for "s**t" in "Ship My Pants", and "big gas" is a replacement for "big-***" in "Big Gas Savings". Granted, this wordplay is pretty funny, and unlike "Giffing Out", actually makes sense, but the fact that anyone with an IQ over 2 could realize how rife with swearing this makes the ads, is what makes them cursed.
Trivia[]
- The little Hispanic boy in "Big Gas Savings" is named Anthony Gonzales, and he voiced Miguel in Disney's "Coco".
- When the ads first aired in 2013, they immediately went viral.