A 2012 online advert for Skittles.
Skittles Touch- Princess
Princess Creep
Advert[]
After the text "Touch the rainbow" appears, a Skittles button appears and the viewer is to hold their finger on it for a video to start. After a few seconds, a princess and her mother appear. The narrator tells the princess that the button will turn into a prince if she kisses it. She tries, but only kisses the screen. Her mother questions "Hey, the fuck was that?" The ad ends with the message "FAIL THE RAINBOW. TASTE THE RAINBOW.
Why It's Cursed[]
The princess trying to kiss the button comes off as rather awkward and disturbing. Her mother swearing at the end was not needed either, especially because Skittles is a mostly family-friendly brand. It's tagline is also an attempt at being relevant by referencing the Epic Fail meme and touchscreen applications.