Cheese Heads was a brand of cheese crackers that were owned by Walkers (the British equivalent to Lay's) and are a spin-off of the Walkers product, Potato Heads Crisps (they were based on the well-known Hasbro/Playskool toy, Mr. Potato Head).
Synopsis[]
Mr. Potato Head himself comes on screen and say that he likes to introduce his cousin, Mr. Cheese Head. He then warn us that "He is a bit-" but cut off by Cheese Head (he was going to say "Cheesy").
Cheese Head says that his cheese crackers have no artificial colours, artificial flavours and preservatives just like the Potato Heads Crisps. Potato Head brings out a vacuum cleaner and puts it on Cheese Head saying that the cheese crackers have 50% less saturated fat than many cheddars.
Cheese Head eats a Cheese Head cheese cracker and Potato Head says that he is unbelievably cheesy (like he was going to say when Cheese Head come on screen). The commercial ends with the packaging for Cheese Heads.
Why It's A HEADache (Pun Intended)[]
It kinda seems weird for Mr. Potato Head to have a cousin that's just cheese.