A 2017 advert for Australian chocolate brand Yowie.
What Makes YOU Say "YOWIE!" - Yowie™ World
How painful.
Advert[]
A montage of people saying "yowie" as an exclamation are shown including a child being his grandfather at chess, a man looking at his phone, three girls watching something on a laptop, two friends playing basketball, a girl playing a DJ mix, a woman performing yoga, a boy performing martial arts, and two kids running along a beach side. The last two involve children who receive the chocolate from their parental figures. The ad ends with a statement on finding an animal figure in the chocolate ball as part of their environmental campaign.
Why It's Cursed[]
The fact that everyone is using "yowie" (a term often associated with pain) as an exclamation is quite corny, especially considering that some of these scenarios don't require it like the exercise/yoga one. Also, wouldn't the animal figure hidden in the chocolate be a choking hazard? It also shares the name with a infamous Australian bigfoot-like monster called "Yowie", which makes the ad creepier.